Crayv carries a curated assortment of premium snacks, beverages, personal care, OTC, and household essentials, selected for the audiences in each building. Launching in New York in September 2026 with a first cohort of premier residential properties; expanding to additional cities in the fall.
The Crayv shelf is curated for a high-frequency, high-trust resident audience. We weight toward better-for-you, premium daily essentials, and the items residents would rather not order on an app.
Premium water, functional, RTD coffee, RTD cocktails, sparkling.
Bars, jerky, nuts, chocolate, popcorn, healthier indulgences.
Toothpaste, deodorant, skincare basics, feminine care, travel sizes.
Pain, allergy, sleep, energy, recovery, hangover, vitamins.
Detergent pods, tissues, batteries, diapers, wipes.
Cables, adaptors, umbrellas, sleep masks, the small saves.
Our merchandising team, led by retail veterans, reviews submissions monthly. Decisions are made on fit, margin, packaging, and the demonstrated demand profile of our buildings.
Send product specs, packaging dimensions, MOQ, wholesale terms, and category positioning. A short form is enough.
Our AI-assisted assortment model scores fit against the demographic and consumption pattern of our buildings.
Approved SKUs receive a 4-week pilot in matched buildings, with live sell-through reporting.
Top-performing SKUs roll out to a wider footprint with quarterly merchandising reviews and ad-network opportunities.
Crayv is not your typical store, it is a closer relationship with a tightly-defined audience, with structured measurement that grocery and convenience can't replicate.
A short brief is enough to start. Our merchandising team reviews submissions monthly; we respond to all.
Or write directly: partners@crayv.com
